E-HS9
The face of Hongqi's electric era — a full-size dual-motor flagship already commanding the roads of Singapore, Oslo, Dubai, and Riyadh.
A flagship that does not follow.
The E-HS9 was never designed to meet the luxury electric SUV market where it stood. It was designed to redefine it — pairing Hongqi's distinctive vertical grille and ceremonial proportions with a dual-motor electric powertrain and a cabin that treats every passenger as the principal occupant.
At 5,209mm long and 2,010mm wide, the E-HS9 occupies the space typically reserved for the Rolls-Royce Cullinan and Bentley Bentayga — but answers to neither. It is what happens when a state-car company electrifies.
At a glance.
Specifications shown reflect the global E-HS9 offering as currently sold in Singapore and other right-hand-drive markets. Final Malaysian specifications will be confirmed by Quill Group closer to launch.
A cabin built for the principal passenger.
Nappa leather. Diamond-quilted seating. Bleached wood veneers finished by hand. A panoramic glass roof that floods the cabin in daylight. The E-HS9's interior is configured for six or seven — with the second row most often specified in executive captain-chair format, each position equipped with its own climate zone, massage programs, and entertainment controls.
Subtle Chinese motifs appear throughout the cabin — cloud patterns embossed on headrests, jade-tone ambient lighting, a calligraphic badge on the steering wheel — but never overwhelm. This is Eastern luxury rendered with European restraint.
The grille that carries the flag.
The vertical chrome grille is Hongqi's defining signature — intended, literally, to evoke the fluttering of a red flag. On the E-HS9 it is flanked by cloud-motif engraving on the bonnet surrounds and bisected by a single red pinstripe that runs the full length of the car, from grille to tailgate.
This is not styling borrowed from Europe. It is a formal language developed in Changchun since 1958, now expressed at contemporary scale. Every E-HS9 carries this lineage on its face.
Where the E-HS9 stands.
In Malaysian terms, the E-HS9 enters a segment currently populated by the Mercedes-Benz EQS SUV, the BMW iX, the Lexus RX, and the Volvo EX90 — vehicles in the RM 500,000 to RM 800,000 price bracket for CBU imports, with CKD options entering the lower half of that range.
Quill Group has not yet confirmed Malaysian pricing. Singapore list prices for the E-HS9 currently sit in the SGD 400,000–450,000 range, which, adjusted for taxation and CKD incentives under Malaysia's current EV policy framework, suggests a competitive entry for prestige-segment buyers.
The first Hongqi most Malaysians
will ever see on the road.