H9
The modern sedan that reintroduced Hongqi to the world — and carries the ceremonial DNA of every state car before it.
A sedan with a crown.
The H9 was launched in 2020 as the successor to decades of Hongqi ceremonial sedans — the CA72, the CA770, the HQ3 — distilled into a form appropriate to the contemporary executive context. Where the L5 remains reserved for heads of state, the H9 is the car in which Hongqi's formal language reaches the owner-driver and the corporate boardroom.
At just over five metres long and with a wheelbase of 3,060mm, the H9 is unapologetic about its scale. The vertical chrome grille — the marque's defining signature — dominates the front. The red flag hood ornament and the thin red pinstripe that runs the full length of the bonnet are ceremonial details, not decoration.
At a glance.
Specifications reflect the global H9 3.0T offering. Final Malaysian powertrain, equipment, and trim specifications will be confirmed by Quill Group closer to the launch window.
The rear seat is the point.
The H9 is a car best understood from the rear passenger compartment. Quilted Nappa leather in chocolate and beige. Rosewood and bronze trim. An analogue chronograph set into the rear console. Fold-out entertainment screens integrated into the front seatbacks. Subtle cloud-pattern embossing on the headrests — a detail drawn directly from Chinese classical decorative tradition.
This is a sedan engineered around the premise that the most important person in the car is not the one holding the steering wheel.
Proportions of occasion.
The long hood, short front overhang, and deep rear haunches place the H9 firmly in the classical executive-sedan tradition — the lineage of the Rolls-Royce Ghost, the Bentley Flying Spur, and the Mercedes-Maybach S-Class. What differs is the vocabulary: the full-width slim LED taillight bar, the vertical fender vents, the chrome window surround that sweeps into a subtle Hofmeister-style kink at the C-pillar.
Under the direction of Chief Creative Officer Giles Taylor — formerly design director at Rolls-Royce — the H9 occupies a visual space that is unmistakably its own.
Where the H9 stands.
In Malaysia, the H9 will enter a segment historically dominated by European marques — the Mercedes-Benz E-Class and S-Class, the BMW 5 and 7 Series, the Audi A6 and A8. Its most direct competitor in character and positioning is arguably the Genesis G90, the Korean marque's attempt to apply Eastern luxury craft to a traditional executive sedan format.
Chinese-market H9 pricing currently ranges from RMB 320,000 to RMB 580,000 depending on specification. Malaysian pricing will be determined by Quill Group and is expected to reflect CBU import duties with a potential CKD option in the medium term.
Not every sedan earns a flag.
This one is the flag.